Consulting – The Perfect Business Model?

3 Reasons Why You Need To Start Consulting Right Now. If you are already a business consultant – well hats off to you. If you are thinking about becoming one then read on… Reason # 1 – Cash-Flow When most people first set up online they don’t usually have a huge crowd of hungry buyers…

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Using Video

Are You Using Video In Your Online Marketing? One thing I must admit I was a bit of a later developer to was using video in my marketing. Like I guess most think:- It’s too hard – editing, lighting etc. It’s too expensive – need good quality gear It’s too time consuming – I’d need…

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5 Quick Websites Tweaks To Boost Conversion

I’m always really surprised ( shocked may be a better word) that marketers will put so much time and money into developing a website without really spending any time on the thought process of what your sites #1 function is. Unless you are a huge “BRAND” with a limitless pot of cash – the average…

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Mindmapping

Why I Love Mindmapping So Much Mindmaps are a brilliant “tool” for creative planning. They allow you to create a simple (or not so simple) chart that shows visually in one place an idea or concept. They can give an overview of a much larger subject Enables you to see the relationship between different parts…

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Branding

Is Branding Really Worthwhile? Let me ask you a simple question… What immediately springs to mind when I mention the following well-known brands? Coca Cola Starbucks MacDonald’s If you are anything like me then usually the first thing that springs to mind is the logo. Each of them has iconic logos which we all immediately…

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Increase Your Sales In 5 Simple Steps

5 Steps to Increase Your  Sales & Profits Things often get over complicated in the buying process when in reality they can be so much more simple! If we understand the decision making cycle then it’s much easier to help guide our prospect through the buying process which in turn will increase your sales and…

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Facebook Insights

Facebook Insights – When Are Your Customers Using Facebook? If you are using Facebook to communicate with your audience a great tip is to know when the best time they are on line. If you are making posts (not sponsored) then there is an art and science (which is easily learned) to when is the…

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Retargeting

How to Capture Lost Traffic Through Retargeting We all know that if we are good marketers we would be lucky to get say a 1-10% conversion rate with our traffic. (10% is exceptional BTW and conversion is more likely to be in the 1-3% range from “cold traffic”) So what happens to the other 97%…

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Essential Tools

Essential Tools To Live The “Lap-Top” Lifestyle” One of the questions I get asked all the time is what essential tools I use to run my internet based business. Here are a few of my favourites I use virtually every single day. IPhone 5s – I have just upgraded from the 4s and absolutely love…

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The Pledge

The Pledge – Michael Masterson Here’s a book I have been dying to read for ages. Now I have a bit of spare time on my hands over the Xmas holidays I decided to give it a read. Masterson helps the reader put together a master plan to help you achieve your goals. Based on…

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