Your Perfect Customer

How To Know Who Your Perfect Customer Is? This is something I see many marketers doing all the time. They create a product (no market research done prior to creating the product) in the hope that it will sell well when they launch it to their customers. The vital step they miss before they create…

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Old Skool Case Study

Super Simple Direct Mail “Old Skool” Case Study I just quickly wanted to share the results of a recent direct mail case study I did with a private client of mine. The client works in the property investment niche and sells a number of high ticket education programmes. Although he does quite a lot of…

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Getting Inspiration

How to Get Some Inspiration for the Year Ahead There’s something magical about this time of year. Hopefully you’ll be reflecting on the last 12 months. Some things will have gone better than expected and something’s not so well. Learn lessons from past actions to be constantly improving in the days, months and years ahead.…

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Goal Setting

Goal Setting For Success Christmas has come and gone; now it’s time to get serious to ensure 2014 will be a huge success. As you know, most people make New Year’s resolutions every single year but generally they are built for failure. Within a couple of weeks they are long forgotten. With that in mind…

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The 80-20-Rule

Are you Using the 80/20 Rule in Your Business? Like I guess many business owners your #1 priority is to get more business coming through the door. Most business owners (like me included) focus on generating new business with new customers and clients. They spend all their time, focus (and money!) on trying to get…

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8 Facebook Mistakes You Need To Avoid

8 Biggest Facebook Mistakes Facebook Mistake #1 – Assuming people go to your fan page v seeing your posts in their newsfeed Once people have visited your Fanpage it is very rare they revisit it again unless you drive traffic directly back to the page. Most people will see your posts in the Newsfeed. It’s…

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7 Critical Marketing Areas

7 Critical Marketing Areas In Your Business That You Need To Focus On For Success Right Now In any business there are 7 critical areas you must have in place for success. It’s very similar to the “wheel of life” but here we are using the same principals for our marketing strategy. In order for…

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