BOOK REVIEW - Cashvertising
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to AnyoneBy Drew Eric Whitman
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses…and how you can use them to rapidly increase your sales, no matter what you sell.
In today’s video book review, I’m going to be reviewing Ca$hvertising by Drew Whitman. This is an absolute classic book. Don’t be fooled by what I consider, in my humble opinion, the pretty tacky cover, get rich quick type thing which I really don’t think it does it justice.
This is, again I would say, one of the required reading for anyone who’s serious about writing copy. Basically he goes through 100 different secrets of things to help you write better copy, things like ego morphing, bandwagon effect, evidence, repetition and redundancy. Really, really great stuff if you are serious about building your business and creating better copy for it. Very easy to read. Although I think it’s originally been written quite a few years ago.
Again, some stats on the back here which I think will be quite important for you.
“Only 60% of people only read the headlines.” So again, get your headlines right. “Captioned photos gather 200% greater readership than non-headline copy.” Again, just a couple of quick tips there. “Ads with sale price draw 20% more attention. “Half-page ads pull 70% than full-page ads.” That’s going back to the old newspaper copy. What that means is you don’t need to spend twice as much maybe to get a full page, half page works 70% as well. “Full-color ads are up to 45% more effective than black and white.” Some of those last couple of things are stuff which is probably slightly dated, more for the direct mail, direct advertising in magazines and things like that.
But definitely a timeless classic, loads of stuff in there you can start implementing in your business straight away.
- Timeless classic
- Great worked examples
- Easy to read and implement