BOOK REVIEW - Dotcom Secrets

dotcom secrets, russell brunson

The Underground Playbook for Growing Your Company Online with Sales Funnels

By Russell Brunson

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of entrepreneurs sell millions of dollars of products and services.

Our Review

Today’s book review is DotCom Secrets, by Russell Brunson. I’m sure if you’ve not buried your head in the sand for the last 10 years, you will have heard of Russell.

Russell is an incredibly successful marketer. Youngish guy, based in America, and this was his first book that I purchased, which is DotCom Secrets, and it’s literally a step by step for any company to turn their passion into a business. So, it shows you the step-by-step of all the different sales funnels that you need to work through and how you should put them into a business, how you should put them in order.

What is DotcomSecrets?

It is NOT just another “how-to” book on Internet Marketing.

It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.

It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.

The Underground Playbook For Growing Your Company Online

In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

Inside this book will find the actual playbook we created after running thousands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.

Funnels & Scripts Included

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

Works Great For Infusionsoft People

Great for Infusionsoft people, if you use an Infusionsoft because it shows you how to possibly start your campaigns up, what you should send people through… I’m just going to grab a little excerpt from it here, so just to show you some of the stuff that I found really useful.

It’s how to build an attractive character. That’s very important that you build a persona that people want to follow, want to listen to. Soap opera sequences, they’re literally how to create intrigue in your email and your communications. What else do we get to? And then we go to the funnel scripts, and again, that you provide scripts. So, he’s got a free plus shipping offer, self-liquidating offers, continuity, really important, middle type funnels after you’ve got your leads in or your initial sale, perfect webinar, invisible funnel webinar, that’s a really brilliant one, product launch, and high ticket three-step application.

A Highly Recommended Read

Definitely one of my top marketing books. I think if you’re serious about your business and you’re doing anything online, this has got to be part of your required reading, really, to get something. It’s really good. I’ve read it two or three times now and every time I pick something else up really, really useful in the book.

Key Points

  • Practical and actionable
  • Lots of real-life examples and case studies
  • A simple process that ANY company can use to geometrically improve their traffic, conversions and sales online

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