Old Skool Case Study

Super Simple Direct Mail “Old Skool” Case Study

I just quickly wanted to share the results of a recent direct mail case study I did with a private client of mine. The client works in the property investment niche and sells a number of high ticket education programmes.

Although he does quite a lot of webinars I suggested we try something different.

The client was launching a high ticket coaching programme retailing at £1997 and wanted to invite people to a webinar and then they could subsequently apply for a place on the programme. (This was deliberately set up to pre-qualify interested parties as the next step would be a telephone interview.)

infusionThe client uses InfusionSoft so tracking of things can be a little easier with it.

Here’s what I suggested…

Invite via a postcard and person who

  1. Has previously spent over £200 in last 12 months (so we had full postal address and was fairly recent purchase)
  2. Not opened last 3 emails sent over last 30 days ( there was no point sending postcard to someone who opens all emails)

From doing several quick searches in the database we got a list of 483 people.

These were all then sent a postcard in the mail at a cost of 38p each. (Total cost including design was £183.54 + £50 Design = £233.54).

We set up a unique URL (via an affiliate link) so we could track metrics.

Direct Mail Case Study

Here are the results…

  1. 483 Postcards sent
  2. 129 people viewed link (We also set up re-targeting)
  3. 79 people registered (61% sign up)
  4. 33 Attended live webinar (41% attendance LIVE)
  5. 11 Watched Replay (13.9% attended REPLAY)
  6. 9 Applications  (11.4% of registered)
  7. 3 Sign ups (3.8%)
  8. Profit (3 x £1997 = £5991 -£233.54 = £5757.46

Just goes to show that you should be using multiple marketing channels to maximise your sales and profits. Some people will respond better to something in the mail than just a regular email. I bet the majority of your competition is not using direct mail. Use it to differentiate yourself. Make sure you track everything to see if it returns a profit.

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

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