Eyeballs and Clicks Revisited In Your Marketing Efforts

The marketing world is obsessed with eyeballs and clicks revisited. But ultimately, clicks are a vanity metric. Or at best, an interim metric.

Eyeballs and Clicks

“Eyeballs and clicks” refer to two essential aspects of online marketing and engagement:

1. Eyeballs: This term refers to the number of times your content or advertisement is viewed by users. In the context of digital marketing, it represents the level of visibility and exposure your content receives. Increasing the number of eyeballs on your content is important for brand awareness and reaching a broader audience.

2. Clicks: Clicks refer to the action taken by users when they interact with your content, usually by clicking on a link, button, or advertisement. Click-through rate (CTR) is a metric that measures the effectiveness of your content in driving engagement. Higher click rates indicate that your content is compelling and relevant to your audience, leading them to take further actions.

Both “eyeballs” and “clicks” are crucial metrics in online marketing, but they serve different purposes:

Eyeballs are important for creating brand awareness and increasing the overall reach of your content. The more eyeballs your content receives, the more people become aware of your brand and offerings. This can contribute to a larger potential customer base.

Clicks are a more direct measure of audience engagement and interest. When users click on your content, they are actively showing interest and seeking more information. Clicks are a step closer to conversion, whether that's signing up for a newsletter, filling out a form, making a purchase, or taking another desired action.

Balancing both aspects is crucial for a successful online marketing strategy. While having a high number of eyeballs can lead to increased brand recognition, focusing on generating quality clicks ensures that your audience is engaged and interested in what you have to offer. It's important to create compelling, relevant, and valuable content that not only captures attention (eyeballs) but also motivates users to take meaningful actions (clicks) that align with your business objectives.

As Dan Kennedy says, the real money is in the follow-up! Dan calls this ‘becoming omnipresent’. Wherever a customer goes, they see you…

You show up in their (physical) mailbox. You show up in their emails. You show up on their phone. You appear in remarketing ads. You co-ordinate every message using Keap, or a similar marketing automation platform.

This is the work we’re doing here.

Let’s face it, lead generation is expensive! So you can’t afford to let any leads slip through the cracks.

Let me ask. Would you me to help you build a multi-channel follow-up system?

A space has opened in my client roster for one new client. Somebody who:

  • Already uses Keap (ideally)
  • Buys into the idea of selling through webinars and online events
  • Buys into the multi-channel approach
  • Has big goals and ambitions
  • Is confused by confusionsoft apps and marketing automation technology

Is that you?

If not, do you know somebody who fits the bill? I’ll pay a referral fee for a successful introduction.

The blue button below will book a call on my calendar.

The marketing world is obsessed with eyeballs and clicks revisited. But ultimately, clicks are a vanity metric. Or at best, an interim metric.

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