Google Keyword Planner


 

Transcription of The Google Keyword Planner Video Tutorial

There are a couple of tools I love to do some more advanced research with Facebook. This could be when we’re deciding to go into a particular market with Facebook page to see what the size of the market is outside Facebook. Don’t just rely on Facebook for demographic information or information on the size of the market. I like to get some commercial viability of any market before I go into it. One of the best tools to find that information out is Google Upwards. You need to look for this. Basically, you will sign up for a free account. I don’t suggest at this stage that you fund the account, but basically you use a couple of really cool tools which you can use to do some advanced keyword research.

google keyword planner

This can help with targeting other fan pages, when we go into the paid advertising section it gives you some ideas of what keywords you want to type in for precise interest. All we need to do is go to “tools and analysis,” from that we ought to do “keyword planner.” Now, this has changed recently. It used to be called the Google Keyword Tool and Google changed it a couple of months ago to Keyword Planner, so it is slightly different, but this is brand new and up-to-date training just to keep you right in the loop with where things are. All I want to use here is very basic, I’m not going into huge, different, and very complex ways of using this, I’m just going to use it very simply to just get some ideas. We want to click on “Search new keyword and group ideas”. If, for example, our initial product was dog training, we want to target it. If it’s United States, Canada, again, this is specific to you, I’m not saying you’ve got to target these areas, but these are the main English-speaking countries which I will target. I’ll either target the U.K on its own, or as a group with the other countries, but I’ve obviously got some time to do this later on, such as Canada, Australia, Ireland. There we go.

All we want to do now is click “Get Ideas.” Google will work-a-way to get ideas if we just wait a few seconds we’ll come up with… It’s being a bit slow. Ok, now I won’t particularly go into “group” ideas, I want to go into “keyword” ideas. Basically, we want to look at the keyword options. If we want to be very specific we want to click on “only show items closely related to my search terms,” again we can choose various options here, I just clicked on it because I want to get the most relevant items to my training going forward. Again, we just look down the page here. We’ve got dog train, which is obviously a dog training in Ireland, positive dog training, that might be some sort of type of dog training or dog training courses, Dublin Tips, it gives you some really good ideas of what’s going on in a place. If we’re a local business, it gives us some things again, it gives us some ideas to type in because you know, dog obedience training, dog training, classic dog training equipment, [inaudible 00:04:28] dog training, dog agility, all these things are great ideas to give us the ability to target in very, very finely laced targeting into niches we want to advertise to and talk to with our ads, or with our page.

google keyword planner tool

Now we can see some very useful information. This will give you the average monthly searches, volume number, this is the exact number of searches, so this is really useful information. Dog training in the countries we’ve pitched, the five main English-speaking countries, there’s nearly 50,000 exact searches of people typing in just “dog training” into Google, and that is the number of searches, fifty thousand, every single month. That’s a huge market, dog training tips, ten thousand, positive dog training tips… so it gives us an idea of what a marketplace is like. Dog training collars, obedience, you get loads and loads. You usually pull up about 800 different keywords. We can go to the next page.

Again, there’s lots of different… guard dog training, dog training videos, dog training collars, dog training skills, this is really useful information when we are formulating ideas to use on our website. Again, we’re going to put these in our precise interests, we can use these keywords, scatter them out in our descriptions to help people find us. Now, if you wanted to download this, which I suggest you do, then you’ve got this to refer back to later, you download the ideas and save it as an Excel file. Save spreadsheet to the disk, you open the file, you’ve got here useful information. Here’s our keywords, currency, search volume, and it gives us how tough that market is. It gives us the suggested bids if you are doing P.P.C., and varies little bits and bobbins.

You can tidy this up a bit, I get rid of this column so I delete the Adword group, currency I’ll get rid of, keep the average searches, keep the competition, and I’ll just delete the columns, and then I’ll just keep it like that, what I like to do is just put it in a little table, just pull off about 800 keywords here, click to the bottom, and then I’ll just save the file– Save As, to my Desktop, “Dog Training Keywords” and I like to save it as an Excel 2003 Workbook. Save. That way it’s saved now onto my desktop. I’ll put this example into my video so you can see what it looks like for yourself when you upload the video later. So, that’s really how you use the Google Keyword Planner. It is new to get you some great ideas of being able to target more keywords for your audience.

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

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