Infusionsoft And Facebook Ads

Infusionsoft and facebook ads

Heres the 3rd and final Infusionsoft case study I have for you right now on how we use Infusionsoft and Facebook Ads in both our own and client’s businesses.

I think you’ll find it really interesting especially if want to grow your email list once you buy Infusionsoft too!

The client was based in the property investment (Real Estate) market based in the UK and had only just invested in his Infusionsoft app

The client only currently had a very small email list – less than 100 people and wanted to grow the list over the coming months.

We had just brought him on as an Infusionsoft “Done-For-You” Client and really wanted to get him some quick wins to recoup his investment.

From previous data the client had explained that generally if they managed to speak to someone on the phone that lead would be worth anywhere from £50 to £150.

The Initial monthly Facebook ad budget was £500-750

The client was only looking for 30-60 leads a month

TIP: If you are using any sort of paid traffic it’s really important to know how much a lead is worth!!

The client wanted to target the following

  • Males aged 35-55
  • Based In the UK – within a 50 mile Radius of London
  • Who had 10 specific interests – (I’ll not reveal those for obvious competitive reasons)

I decided to use Facebook Lead Ads as we could get a genuine phone number this way

Infusionsoft & Facebook Ads – Are Like Fish & Chips

In The first week I wanted to gather data fast – so I apportioned around a 33% of the budget to finding  out which interests would work the best

This is what we got before optimizing the campaign

Facebook Ads and Infusionsoft

21 Leads at a cost of $16.09 per lead

If you’re wondering why the cost of the ads are in $ and sales are in £ – the Facebook Ad account is mine and the client sells in £

At the end of the first week I reviewed all the campaigns and removed 7 out of the 10 interests from the targeting

We then left the ads to run for a further 3 weeks

This is what we got after optimizing

Facebook Ads Infusionsoft Campaigns

125 leads for $4.15 which was about 25% of what we’d paid in the testing phase

From this the client has already converted 3 leads into sales worth around $3500 each and hopes to close at least another 3-5 sales in the next 30 days.

Total Spend $856.73 – Sales to date £10,500

Nice!!

[STOP PRESS] 

We are now down to a CPA of $3.23

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

Infusionsoft – 7 Great Reason To Choose It F... Is Infusionsoft right for your business? Mark...
Infusionsoft Decision Diamond Hack What is an Infusionsoft Decision Diamond? Gre...
5 Time Saving Infusionsoft Hacks Like every other application, Infusionsoft al...
Infusionsoft Tags – 5 Tips To Help Keep You ... Love them or hate them, Infusionsoft tags are...