The marketing world is obsessed with eyeballs and clicks. But ultimately, clicks are a vanity metric. Or at best, an interim metric. As…

I came across an idea a while back called ‘sequential selling’. The idea was to create a ‘product stack’, containing:…

Have you ever lost hours, or even days building wishing there were pre-built Infusionsoft campaigns when you've built a  monstrous…

We were talking last week about telling stories, and how to nurture people in your ‘waiting market’. Storytelling is a…

As humans, we are wired to love storytelling. We were talking last week about writer’s block, and how to avoid…

A ‘lead magnet’ is something you offer as an incentive for people to opt-in to your list. White papers, webinars,…

There used to be a term for an Infusionsoft user who paid their monthly software bill, but never actually sent…

Marketing automation made simple is probably a pretty contary statement. I assume you read these blog posts because you run…

When you’re building campaigns in Keap, or in any marketing automation system, common advice is to “keep it simple!” Which…