Infusionsoft Campaign Builder Case Study

Infusionsoft Case Study 1 of 3

Today I wanted to share another Infusionsoft Campaign Builder case study that I think anyone who uses Infusionsoft with a fairly basic knowledge of Infusionsoft Campaign Builder could quite easily do.

A couple of months ago I was working with a client who wanted to start generating more inbound leads to his business.

[BACK STORY] – Infusionsoft Campaign Builder Case Study #3

Previous to this we’d spent a bit of time building out a simple, but really effective follow up sequence in Infusionsoft – so all my client now wanted to do was start “priming the pump” and get more leads flowing through.

The client had recently switched to buy Infusionsoft and had collected a database of around 600 names of which about half had full postal addresses.

These were inquires that have not yet converted to sales and were about 3 months old so probably NOT the freshest of leads.

Once we uploaded the database we decided on a few different things to try and re-engage the list:-

1. We uploaded the email database to Facebook and created a Facebook Custom Audience so we could serve ads to them. From the 600 names around 60% could be verified by Facebook

2. The client sent a series of three emails over the course of 7 days making a discounted offer for their services. This re-enforced the Facebook Ad messaging. We tracked email opens and clicks.

Anyone who clicked the link in the email would be automatically added to a different Infusionsoft followup campaign (we were trying to catch the low-hanging fruit first to get some early wins for the client)

3. In the new Infusionsoft campaign (after people had expressed an interest in the offer) it triggered an Infusionsoft SMS message to be sent with a link to the offer page.

4. The Offer page had a 7 day countdown timer on it – the offer was due to expire at the end of that particular month

5. If the clicked the SMS message it would also trigger a new Facebook Website Audience to start serving a retargeting ad on Facebook

6. We tracked the SMS link clicks – this would then trigger after 48 hours a post card to be mailed to the prospect with the offer.

The postcard clearly highlighted the deadline too and offered an easy CTA for prospects – they could call into the office directly, phone the office or SMS and someone would call them back to close the sale.

7. At any time during the campaign the prospect became a client the whole sequence would be stopped

Infusionsoft Campaign Builder Case Study {RESULTS TIME!}…

From the email only campaigns they received 431 opens and 122 clicks and 6 direct sales resulting in an initial sales value 6 x £250 (The client average spend in the first 3 months averages £600+)

From the Facebook Campaign – 87 clicks, 4 shares and 12 likes – plus 2 more sales – that’s a further £500

From the Direct Mail campaign – 5 sales (3 from clients requesting a call back and 2 from clients phoning themselves – another £1250

From the SMS campaign – 2 sales – another £500

In total they generated £3750 in sales of which £1500 (less than half) were generated through email!

Costs

SMS Messagaging – £6.10

Postcards £87.50

Facebook Ads £47.26

Total Costs £140.86

Conclusion Time!

You don’t need a big email list to get great results

Don’t just rely on emails for your marketing – if you are you’re leaving a ton of money on the table!!

How can you start implementing campaigns like this in your business?

Do You Need Help With Your Infusionsoft Campaigns?

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!If you are really serious about taking your internet marketing to the next level then we should talk!Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?Infusionsoft Webinars Facebook Ads Marketing Sales Funnel Creation High Ticket Programmes Google Adwords Info-Product Creation Membership & Continuity Programmes

Related Posts

Infusionsoft Web Forms Bot Captcha Do you ever talk at events then you need to k...
Getting Started With Adwords Remarketing In 5 Easy... When you first setup a remarketing campaign i...
Infusionsoft WordPress Plugin – Infusionsoft... Does the new Infusionsoft Wordpress plugin sa...
Infusionsoft Landing Page Builder I have always thought that the Infusionsoft L...