Infusionsoft Decision Diamonds In Infusionsoft Campaign Builder

Ever used Infusionsoft decision diamonds before or have you ever created a campaign in Infusionsoft that didn’t behave as you expected?

Are your Infusionsoft decision diamonds flawed?

Often when a campaign ‘breaks’, decision diamonds are to blame. Infusionsoft decision diamonds are created whenever you link a goal or sequence to two or more sequences, creating a split in the flow of the campaign.

Infusionsoft decision diamonds

In the diamond you can specify how people moving through the campaign should be split between the two sequences.

Infusionsoft decision diamond

In the example above, the logic is simple. People who speak English are sent to Sequence A, people who speak Spanish are sent to Sequence B. There isn’t much that can go wrong with that.

Things get more complicated however when we add a second argument.

Infusionsoft decision diamond logic

We’re now only sending English speakers to sequence A if they’re not a small business owner, and sending Spanish speakers to Sequence B if they are a small business owner.

Confused yet?

No?

Feel like you can take more? 

Okay! Let’s add a third argument.

Infusionsoft campaign builder decision diamonds

The third argument asks whether the contact has previously booked us for a speaking gig. I’ve also created sequences ‘C’ and ‘D’ to allow for other combinations of outcomes.

Now are you confused? Because I’ll tell you something… I’m confused!

So, what’s the solution?

The solution is to ask one question at a time. The three questions are:

 1. Does the contact speak English or Spanish?

2. Are they a small business owner?

3. Have they booked us for a speaking gig?

 Rather than answering all three questions in a single diamond, it’s easier to have multiple decisions diamonds asking one question at a time.

 Your Infusionsoft campaign might then look like this:

Laddered infusionsoft decision diamonds

 How To Simplify Things In Campaign Builder

By laddering decision diamonds in this way, we can now simplify each diamond by only asking one question at a time. Structuring campaigns in this way also makes it easier to diagnose problems, because on the reporting view you can see how people have branched through the logic.

Complicated decision diamonds are one of the ways people confuse themselves in Infusionsoft. Ask one question at a time in your decision diamonds to simplify things.

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

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