Compare Keap Classic With Keap Pro
Compare Keap Classic With Keap Pro
Keap, formerly known as Infusionsoft, offers two main software solutions: Keap Classic and Keap Pro. While both versions aim to help small businesses manage their customer relationships and automate marketing efforts, there are some key differences between the two.
Let's compare Keap Classic and Keap Pro in detail.
1. Features and Functionality:
Keap Classic: Keap Classic is the original version of the software and offers a robust set of features. It provides contact management, lead tracking, email marketing automation, and basic sales pipeline management. Keap Classic includes features like campaign builder, customizable email templates, appointment scheduling, and payment processing integration. It is designed to help small businesses organize their contacts, automate marketing campaigns, and track sales activities.
Keap Pro: Keap Pro is the upgraded version of Keap Classic, offering additional functionality and advanced features. In addition to the features provided by Keap Classic, Keap Pro includes features like advanced segmentation, advanced automation, e-commerce capabilities, and advanced reporting and analytics. Keap Pro allows for more complex automation workflows, advanced campaign tracking, and integration with third-party applications.
2. Automation Capabilities:
Keap Classic: Keap Classic offers basic automation capabilities, allowing users to create simple email sequences and set up basic triggers and actions. It provides basic automation rules to trigger follow-up emails or tasks based on specific actions or events. Keap Classic's automation features are suitable for small businesses that require basic automation to nurture leads and manage customer relationships.
Keap Pro: Keap Pro offers more advanced automation capabilities compared to Keap Classic. It provides advanced segmentation and tagging options, allowing for more precise targeting and personalization in automation workflows. Keap Pro enables users to create complex automation sequences with multiple triggers, actions, and conditional logic. It also provides advanced lead scoring and behaviour-based automation to deliver targeted messages based on customer interactions.
3. E-commerce and Order Management:
Keap Classic: Keap Classic includes basic e-commerce functionality that allows users to create product catalogues, process payments, and manage orders. It provides features like order forms, shopping cart integration, and payment processing integrations with platforms like PayPal and Stripe. However, the e-commerce capabilities of Keap Classic are relatively basic compared to Keap Pro.
Keap Pro: Keap Pro offers more robust e-commerce capabilities compared to Keap Classic. It includes features like advanced product and inventory management, order management, upsells, and order automation. Keap Pro integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing users to synchronize customer data, orders, and inventory between Keap Pro and their online store.
Marketing Automation Got Simple
4. Reporting and Analytics:
Keap Classic: Keap Classic provides basic reporting and analytics features to track email campaign performance, lead sources, and basic sales metrics. It offers visual reports and dashboards to monitor key performance indicators, such as open rates, click-through rates, and lead conversion rates. While the reporting capabilities of Keap Classic are useful for basic insights, they are limited compared to Keap Pro.
Keap Pro: Keap Pro offers advanced reporting and analytics features to gain deeper insights into marketing and sales performance. It provides more comprehensive reporting options, including detailed campaign analytics, lead source tracking, revenue attribution, and pipeline analytics. Keap Pro allows users to create custom reports, set up goals and benchmarks, and track key metrics to measure the effectiveness of their marketing and sales efforts.
5. Pricing and Scalability:
Keap Classic: Keap Classic offers tiered pricing based on the number of contacts, starting with a lower-priced plan for a limited number of contacts. As the business grows and the contact list expands, users can upgrade to higher-priced plans to accommodate more contacts and access additional features. Keap Classic is more affordable for smaller businesses with limited needs.
Keap Pro: Keap Pro is priced at a higher tier compared to Keap Classic, reflecting its advanced features and functionality. It offers a single pricing tier that includes unlimited contacts and all the features available in Keap Pro. Keap Pro is suitable for businesses that require more advanced automation, e-commerce capabilities, and comprehensive reporting.
In summary, If you are looking to buy Keap Classic and Keap Pro are two versions of the same software, targeting different levels of automation and functionality. Keap Classic is suitable for small businesses that need basic contact management, email marketing automation, and sales pipeline management. Keap Pro, on the other hand, provides advanced automation, e-commerce capabilities, and comprehensive reporting for businesses that require more robust marketing and sales automation tools.
Consider your specific business needs and growth plans to determine which version of Keap is the right fit for you and why not ask for an Infusionsoft demo?
