How To Use Emojis In Your Infusionsoft Email Subject Lines
Want to use emojis in Infusionsoft email subject lines?
If you don't know what an emoji is, let's look at my inbox here, we can see that this is an emojis. And if you just glance quickly down the list of emails that are in my inbox, like anyone else, probably got lots and lots, this actually stands out a little bit more because it's got the little emoji icon here.
Here's What Emojis In Infusionsoft Subject Line Looks Like
A lot of times I get asked by people how and why should we be using them.
Let's cover firstly, why we would want to use emojis in our Infusionsoft email subject lines
I think the main reason why you should be using them is it helps you stand out in the inbox.
When people see the email coming in their inbox, having a little visual in the email subject line is a pattern interrupt.
If used correctly and used sparingly, they can help get your open rates up. But like anything else, it's really, really important that you test these things in your marketing.
We have found with clients I've been working with over the last couple of years, that we're seeing anything from an 8 to a 15% more open rate using emojis.
This varies from industry to industry, but as a broad brushstroke figure, it's anywhere from 8 to about 15% better open rates. So again, it's one of those things that you should test and definitely try it in your marketing.
So How Do We Get Emojis In Infusionsoft Emails?
There's a couple of websites I recommend you go to to get emojis and I'm going to basically put the link below the video so you can get those.
This is one of the sites which is Getemoji.com, and there's another one which is CopyPasteCharacter.com. Personally, I prefer Get Emoji because they seemed to have a lot more different types of emojis to choose from.
Let's do this!
It's not just a case of putting this into your email subject, you've got to actually do a very simple copy and paste and put this into another website that decodes the emoji so that it's ready to use in your Infusionsoft email.
Double click on the emoji you want to use in your Infusionsoft email.
I like the look of this one here.
Let's copy it, just double click on the emoji you want to choose so it's highlighted like the image below.
The next step is to go to a site where we're going to encode things.
Bear with me one sec while I can get this up to you, and we use this tool here.
Go to https://tools.bluestatedigital.com/kb/subject-line-assistant.
Here's where we encode the emoji ready for using in our Infusionsoft email
1. Paste the emoji code into the box highlighted with the top arrow below
2. Then “Encode It”
3. Now copy and paste the encoded string into your Infusionsoft email subject line
I'm just going to put in the code and I'm going to encode it.
And you can see how it's converted the code into a special code string to you.
If wanted to, for example, for my email subject, “Hey this is great”, so it looks like this, and then if I encode it, basically, copy, go over to my Infusionsoft email subject line ready to use.
I've just got a subject line open. I'm going to paste that in there now, put that to draft.
Now it's ready to test. I'll send myself a test. Okay, let's just wait for that test to come through. There we go, we can see the test there. Nice emoji in. That's worked great.
It's really an effective way of just getting your emails noticed that a little bit more, especially in a crowded marketplace where emails are getting harder and harder to open.
Then I suggest definitely testing emojis in Infusionsoft email subject lines.