7 Ways How To Improve Email Deliverability In Infusionsoft
Email marketing remains one of the most effective channels for businesses to engage with their audience and drive conversions. However, even with a well-crafted email campaign, your efforts may go to waste if your emails end up in the spam folder or are not delivered at all. This is why improving email deliverability is crucial.
In this article, we will explore seven key strategies to enhance email deliverability and increase the chances of your emails reaching the intended recipients.
1. Build a Quality Email List:
The foundation of good email deliverability starts with having a high-quality email list. Avoid purchasing or renting email lists, as they are likely to contain outdated or invalid email addresses. Instead, focus on growing your list organically by implementing opt-in forms on your website, social media, and other touchpoints. Provide clear and compelling incentives for users to subscribe to your emails, ensuring they have willingly opted in to receive communications from your brand.
Regularly clean and maintain your list by removing bounced or inactive email addresses to improve deliverability.
2. Use Double Opt-In:
Implementing a double opt-in process can significantly improve email deliverability. With double opt-in, subscribers must confirm their email address by clicking on a verification link sent to their inbox after signing up. This extra step ensures that the email address provided is valid and owned by the subscriber, reducing the chances of spam complaints or incorrect email addresses being added to your list.
Double opt-in also helps maintain a high engagement rate, as only genuinely interested subscribers will complete the confirmation process.
3. Implement Proper Email Authentication:
Email authentication protocols such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) play a vital role in verifying the authenticity of your emails. These protocols help ISPs (Internet Service Providers) determine that your emails are legitimate and not forged or spoofed.
Implementing these authentication methods demonstrates your commitment to email security, increases trust with ISPs, and improves the chances of your emails being delivered to the inbox rather than the spam folder.
4. Optimize Email Content and Formatting:
The content and formatting of your emails can affect deliverability. Avoid using excessive capitalization, exclamation marks, or spam trigger words in your subject lines and email body. These practices can trigger spam filters and decrease deliverability. Use a reputable email service provider (ESP) that follows best practices and has a good sender reputation. Ensure your emails are well-formatted, mobile-friendly, and contain valuable and relevant content that engages your subscribers.
Strive for a good balance of text and images, and include a clear call-to-action to encourage engagement.
5. Monitor and Manage Your Sender Reputation:
Your sender reputation plays a crucial role in email deliverability. ISPs assess the reputation of the sending domain and IP address to determine if an email should be delivered to the inbox or marked as spam. Monitor your sender reputation by regularly checking deliverability metrics such as bounce rates, spam complaints, and unsubscribe rates.
Maintain a clean email list, promptly remove inactive or disengaged subscribers, and promptly handle any spam complaints or unsubscribe requests. Proactively manage your sender reputation to maintain a positive reputation with ISPs.
6. Segment Your Email List:
Segmenting your email list allows you to send targeted and personalized emails to different segments of your audience. By dividing your subscribers based on demographics, interests, past interactions, or purchase history, you can tailor your content and offers to their specific needs and preferences. Segmenting not only improves engagement and conversions but also enhances deliverability.
ISPs view highly targeted emails as more relevant, reducing the likelihood of them being flagged as spam. Segmenting your list helps maintain a positive sender reputation and improves email deliverability. This is how to improve email deliverability in Infusionsoft.
7. Monitor and Analyze Email Performance:
Regularly monitor and analyze the performance of your email campaigns to identify potential deliverability issues. Track key metrics such as open rates, click-through rates, bounce rates, and spam complaints. Identify patterns or trends that may impact deliverability, such as a sudden drop in engagement or an increase in spam complaints. Use email analytics tools provided by your ESP to gain insights into your campaigns' performance.
Make data-driven adjustments to your email strategy, content, or list management practices to optimize deliverability and engagement.
Improving email deliverability is essential for maximizing the effectiveness of your email marketing efforts. By building a quality email list, implementing double opt-in, using proper email authentication, optimizing email content and formatting, monitoring and managing your sender reputation, segmenting your email list, and monitoring and analyzing email performance, you can enhance deliverability and increase the chances of your emails reaching the intended recipients' inbox.
How to Improve Email Deliverability In Infusionsoft
By following these strategies, you'll be able to maximize the impact of your email campaigns and achieve better engagement and conversions.