Infusionsoft Campaign Builder Case Study
Today I wanted to share another Infusionsoft Campaign Builder case study that I think anyone who uses Infusionsoft with a fairly basic knowledge of Infusionsoft Campaign Builder could quite easily do.
A couple of months ago I was working with a client who wanted to start generating more inbound leads to his business.
[BACK STORY] – Infusionsoft Campaign Builder Case Study #3
Previous to this we’d spent a bit of time building out a simple, but really effective follow-up sequence in Infusionsoft. All my client now wanted to do was start “priming the pump” and get more leads flowing through.
The client had recently switched to buy Infusionsoft and had collected a database of around 600 names of which about half had full postal addresses.
These were inquiring that have not yet converted to sales and were about 3 months old so probably NOT the freshest of leads.
Step By Step…
Once we uploaded the database we decided on a few different things to try and re-engage the list:-
1. We uploaded the email database to Facebook and created a Facebook Custom Audience so we could serve ads to them. From the 600 names around 60% could be verified by Facebook
2. The client sent a series of three emails over the course of 7 days making a discounted offer for their services with a deadline timer. This re-enforced Facebook Ad messaging. We tracked email opens and clicks.
Anyone who clicked the link in the email would be automatically added to a different Infusionsoft followup campaign (we were trying to catch the low-hanging fruit first to get some early wins for the client)
3. In the new Infusionsoft campaign (after people had expressed an interest in the offer) it triggered an Infusionsoft SMS message to be sent with a link to the offer page.
4. The Offer page had a 7-day countdown timer on it – the offer was due to expire at the end of that particular month
5. If the clicked the SMS message it would also trigger a new Facebook Website Custom Audience to start serving a retargeting ad on Facebook
6. We tracked the SMS link clicks – this would then trigger after 48 hours a postcard to be mailed to the prospect with the offer.
The postcard clearly highlighted the deadline too and offered an easy CTA for prospects – they could call into the office directly, phone the office or SMS and someone would call them back to close the sale.
7. At any time during the campaign, the prospect became a client the whole sequence would be stopped
Infusionsoft Campaign Builder Case Study {RESULTS TIME!}…
From the email only campaigns they received 431 opens and 122 clicks and 6 direct sales resulting in an initial sales value 6 x £250 (The client average spend in the first 3 months averages £600+)
The Facebook Campaign – 87 clicks, 4 shares and 12 likes – plus 2 more sales – that’s a further £500
Direct Mail campaign – 5 sales (3 from clients requesting a call-back and 2 from clients phoning themselves – another £1250
SMS campaign – 2 sales – another £500
In total, they generated £3750 in sales of which £1500 (less than half) were generated through email!
Costs
SMS Messaging – £6.10
Postcards £87.50
Facebook Ads £47.26
Total Costs £140.86
Conclusion Time!
You don’t need a big email list to get great results
Don’t just rely on emails for your marketing – if you are you’re leaving a ton of money on the table!!
How can you start implementing these type of Infusionsoft campaigns like this in your business?
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