Infusionsoft Decision Diamonds In Infusionsoft Campaign Builder
Ever used Infusionsoft decision diamonds before or have you ever created a campaign in Infusionsoft that didn’t behave as you expected?
Are your Infusionsoft decision diamonds flawed?
Often when a campaign ‘breaks’, decision diamonds are to blame. Infusionsoft decision diamonds are created whenever you link a goal or sequence to two or more sequences, creating a split in the flow of the campaign.
In the diamond you can specify how people moving through the campaign should be split between the two sequences.
In the example above, the logic is simple. People who speak English are sent to Sequence A, people who speak Spanish are sent to Sequence B. There isn’t much that can go wrong with that.
Things get more complicated however when we add a second argument.
We’re now only sending English speakers to sequence A if they’re not a small business owner, and sending Spanish speakers to Sequence B if they are a small business owner.
Feel like you can take more?
Okay! Let’s add a third argument.
The third argument asks whether the contact has previously booked us for a speaking gig. I’ve also created sequences ‘C’ and ‘D’ to allow for other combinations of outcomes.
Now are you confused? Because I’ll tell you something… I’m confused!
So, what’s the solution?
The solution is to ask one question at a time. The three questions are:
1. Does the contact speak English or Spanish?
2. Are they a small business owner?
3. Have they booked us for a speaking gig?
Rather than answering all three questions in a single diamond, it’s easier to have multiple decisions diamonds asking one question at a time.
Your Infusionsoft campaign might then look like this:
How To Simplify Things In Campaign Builder
By laddering decision diamonds in this way, we can now simplify each diamond by only asking one question at a time. Structuring campaigns in this way also makes it easier to diagnose problems, because on the reporting view you can see how people have branched through the logic.
Complicated decision diamonds are one of the ways people confuse themselves in Infusionsoft. Ask one question at a time in your decision diamonds to simplify things.