Infusionsoft Landing Page Builder
I have always thought that the Infusionsoft Landing page builder sucks!
One of the criticisms we all have about Infusionsoft is that some parts of the system are a little… clunky. If you want to produce nice-looking forms, landing pages and order forms, you really need third party apps.
Infusionsoft Landing Page Builder.
Well, one by one these limitations are slowly going away.
Infusionsoft announced this week at ICON the introduction of a native Infusionsoft landing page builder. I’ve had a chance to play around with the new interface.
If you don’t see them already, you’ll soon see a new ‘Landing Page’ goal in campaign builder.
When you drag the goal out onto the canvas, you get the option to select from a default template, or a template you’ve edited and saved in the past (like you would in the new email builder). In this example, I’ve selected ‘Free Chapter Ebook’ from the template gallery.
The page editor itself feels like a drag and drop version of Optimizepress. In the bottom right, you can select page elements to drag onto the screen.
The page is completely customisable once you learn your way around. The forms themselves are responsive (hurray!), but only allow you to select from common contact fields. (First name, last name, email, telephone etc). Hopefully custom fields will be added soon.
Additional sections of content can be added to a page as ‘blocks’.
Blocks are pre-made sections of content which you can customise, for example pricing, testimonials, forms etc.
When you add an image to the page, there are options to edit the image, add shadowing or borders. If you’re spending time editing images in Photoshop, this could be a time-saver.
To display your landing page, you can either use an Infusionsoft address, embed the page on your existing website, or register a new domain.
In Summary
I wouldn’t cancel your LeadPages or Clickfunnels subscription just yet. BUT, I would pay close attention to this, because for native Infusionsoft functionality this is a huge step forwards.
And that’s really the point. When you buy Infusionsoft, you shouldn’t have to invest in five or six other tools, just to use the system properly. So I think the new landing pages are a really positive development.
