Infusionsoft One Click Upsells
If you are using Infusionsoft one-click upsells are something you can start implementing quickly and easily both natively and using some pretty slick 3rd party apps.
Unless you’ve been hiding under a rock for the last 15 years one of the quickest ways to maximize your initial customer value immediately post-purchase is to offer an upsell (or a series of up and Downsells)
What’s really great is that if you are already using Infusionsoft then you can literally double, triple or quadruple your front end profits by using these tactics
Why Do The Like Of Amazon Use Upsells?
Simple…Because they work!!
It’s not just a tactic employed by internet marketers it’s also used by many of the marketing giants including Amazon, MacDonalds and most major supermarkets.
BUT these are not just any old upsell but they are a 1-click upsell.
So What Is A 1 Click Upsell?
For those of you who don’t know what a one-click upsell is – here’s my definition.
“It’s the ability to offer a complimentary offer directly after the initial purchase has been made and the credit card charged which allows the customer to add the complementary offer without the need to re-enter their credit card details again. If the complimentary offer is declined then the initial purchase has already been charged.”
In essence, you make it easy for the customer to say yes to purchase additional goods and services from you.
Less friction in the buying process = more sales
Let’s Go Back a Couple of Steps First
The Golden Rule of Marketing
If you can afford to profitably outspend on the front end of your business to acquire leads then you can quickly and easily dominate your marketplace.
In simplistic terms (I like simple) let’s look at a couple of scenarios.
Scenario # 1 – No upsells in place
In this scenario the business in question had no upsells and was selling a digital product for let’s say $100.
So the business owner could spend up to $99.99 9 (in theory) to create a sale and remain profitable.
The maximum initial customer value is $100
Scenario #2 – Upsells in place
In this second scenario, the smart business owner had a couple of strategic upsells/Downsells in place.
He was still selling the initial product prices at $100 like the business owner in scenario 1 BUT the initial customer value jumped up to let’s say $350 (not an uncommon multiple).
So in this example business owner 2 could potentially spend 3.5x as much as business owner 1 to acquire a new customer – who do you think could dominate the market?
Why stop at just one up-sell?
As you can see from the image below many ultra-successful e-commerce stores have a number of upsells and down-sells to maximize initial customer value.
So Upsells are great!!
The main drawback with Infusionsoft is that they are natively pretty difficult to create unless you’re a bit of a whizz with coding etc.
So How Can You Implement Infusionsoft One Click Upsells?
There are a couple of options
OPTION #1 – The More Difficult Option
Either do it yourself or pay a coder to do it for you or (or get some expert Infusionsoft help)
OPTION #2 – The Easier Option
There are 3-4 great plugins that simplify the whole process for you
Here are the ones I personally recommend.
I love the guys at FYF – their support is amazing and their products are all word-class. This is definitely worth looking at.
Fix Your Funnel
This is one of my favourites – I just discovered recently. Loads of cool functionality, easy to use. I love the fact you can intelligently create a path that will not offer products previously purchased!!
Rocket One Click
I currently use Samcart myself – super easy to set up and has some really cool high converting order form templates. The only drawback is that it’s not a deep integration with Infusionsoft which is a huge pity.
This is one I’ve got my eye on – it’s currently a one-off life time fee and has some REALLY cool features including high converting check out templates. Makes building one-click-funnels a breeze.
Whichever way you decide to go one-click-upsells will make you a ton more money from your Infusionsoft App.