Marketing Fail

Today I wanted to share a classic marketing fail.

I was telling you last time about my early passion for clothes – and the harsh reality of making brown bus uniforms in Stoke-on-Trent…

The next job I got was much more ‘my scene’. I landed a placement role at a cool clothing importer in London.

I could see this was what I wanted to do. They had a vibrant environment. Nice offices. Young trendy colleagues. Lots of midweek drinking and debauchery.

“I’m home!” I thought to myself.

marketing fail

About two weeks before the end of my placement the company abruptly went bust…

It turned out I wasn’t the only one splashing more cash than I really earned. They were gambling huge amounts on edgy clothing stock – not to mention the tremendous ‘office expenses’ we accumulated each month.

Every business is to some degree a gamble. We pour our time, our lives and our resources into our businesses.

We’ve all heard the failure statistics for small businesses. But I’ve seen first-hand that you can tip the odds in your favour by leveraging sensible marketing automation.

Don’t make the same marketing fail.

To learn more book a free call and we’ll go from there.

 

 

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