My Best Email Open Rate EVER!
I wanted to share exactly what my best email open rate ever was.
It’s all very well teaching people to keep in constant contact with their email list BUT sometimes I don’t always practise what I preach 🙁
I have got to admit it had been about 4-5 months since I’d last sent out an email. Not great for a so-called Infusionsoft expert
Sometimes we get divine inspiration that we NEED to communicate something either
to our lists.
Last week was a great example of this and the result has been amazing.
Generally, I get and 35-45% open rate but last Friday's email got 60%
Want to see the email?
I bet you do!
My Best Email Open Rate EVER
So why do I think it worked so well?
It had Curiosity….and people love curiosity!
One thing you do need to take into account when using curiosity in your marketing is that it needs to be congruent.
What I mean by this is…
You might decide to send an email with an extremely curious email subject line that gets a really good open rate BUT the email message isn’t at all congruent with the subject line.
This can backfire badly.
If you aren’t congruent, people may not choose to open your emails again because they believed you “tricked” them. Not a good place to be I can assure you.
Here’s what I suggest.
In your everyday life make sure you have something on you at all time to make a note of something you think may make a great subject line or topic for an email. It could be a notebook, your phone or whatever works for you. The point is… don’t miss the moment.
Why do you think people like reality TV so much? People like to almost be voyeurs in other peoples lives. It’s important that you create that connection with your audience too. Tell them about your life. The successes, mistakes and frustrations you experience. It shows you are human and quickly builds that connection that you are a “real person” too.
Now it’s your turn. Think of something funny that happened to you recently and try and weave that into your own marketing message.