Neat Trick I Just Discovered

I guess if you’re like any “god-fearing” Infusionsoft user you’ll be using email pretty regularly in your campaigns.

Here’s a neat little trick I discovered  a couple of months ago purely by accident that helped me.

  • Generate and extra $1253 worth of sales last month alone
  • Takes about 10 minutes to set up
  • Get’s your email readers to take some action
  • It’s great for SEO ( nothing black-hat I promise!)
  • And it’s FREE too!

This strategy is stupid simple and I’ll outline it in simple to follow steps below:-

Step 1 – Create a new affiliate/ referral  account in Infusionsoft – this will be for you only and for use with this strategy. Maybe call the account Email Tracking or something

Step 2 – Create a new tracking link for each email you intend sending out. Let’s say the email the email I want to track is called “Neat trick I discovered” – you can name the link that (or whatever you can remember)

Step 3 – Try and shorten the email you were going to send out into 3-5 big benefits they will get if they read it…

Here’s an example… (sound familiar??)

Infusionsoft neat trick

Have a call to action link towards the bottom of the email with something like Interested in learning more? Click here

You want a call to action type wording to get them to click . You will redirect using your Infusionsoft affiliate link here.

Once the person clicks they will be tracked and redirected to your blog to read the rest of the article.

“Nothing too clever there Damian” I here you say…

Let’s look a little bit at the subtle psychology here…

You tempted your reader to take action…a small commitment to click the link that would lead them to finding out what you teased them with in your email.(Read Robert Cialdini’s Book Influence for more about the psychology of this – one of my all time favourite marketing reads!

They then visited your blog to read the rest of the article.

There’s a couple of things you can do now

On your blog have a couple of calls to action for related things.

Chances are if your article was good they click around some more. In fact, you should strongly encourage them to click around more in your article.

Google loves this – you’ll get a ton of Google brownie points as people are engaging with your site. (Side Note: We have seen a jump in our rankings and when we have looked at our Google Analytics our bounce rate has improved and out time on site is up – all important ranking factors.

PLUS…you’re adding relevant content to your website (HINT – attracting highly motivated long-tail keyword searchers)

We have also found recently in our own tests they are opting in to more stuff and buying things they may not have purchased if we hadn’t redirected them to a blog

Pixel them!!!

If you’re not “pixelling” your website visitors you are leaving a ton of money on the table for sure.

You can then serve re targeting Facebook ads (or use Google display ads too)  that relate to that topic (they have already put their hands up to say they are interested in it)

That’s about it in a nut shell..

Highly effective and really quick and simple to set up

It’s a great way to start re-engaging your list and finding out what they are interested in too if you tag the links in Infusionsoft with an interest tag.

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

Related Posts

About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

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