Retargeting

How to Capture Lost Traffic Through Retargeting

We all know that if we are good marketers we would be lucky to get say a 1-10% conversion rate with our traffic. (10% is exceptional BTW and conversion is more likely to be in the 1-3% range from “cold traffic”)

So what happens to the other 97% of the traffic?

Well if you are like most marketers you put this loss down to being a “business expense” but if you are a little more savvy you could potentially market to these “Lost” souls time and time again.

Sounds Interesting?

Well the savvy marketer can retarget the traffic.

Retargeting is a cookie based technology that uses simple JavaScript to follow your audience all over the web.

Here’s the simple explanation (I like simple!)

What Is Retargeting

A small piece of code is put on all the pages of your website (sometimes referred to as a pixel) that works in the background and does not alter how your site performs in any way (speed/SEO/how page is displayed etc.)

Every time a new visitor comes to your website the code drops an anonymous browser cookie. Later when your visitor comes to surf the web (or Facebook) your ads are displayed. This is a brilliant way to have a 2nd (and multiple chances) to put an offer in front of a potential customer.

Many marketers have proven that people need at least 7 points of contact before they buy in general. Retargeting is a fantastic way to do this that is ultra-cost effective – *“CPM rates falling between $0.25-0.40 for Facebook Retargeting and $1.25-2.25 for web retargeting on average”.

Perfect AudienceIts proven to be exceptionally effective because it focuses your advertising spend on people who have already seen your offers before but for whatever reason did not buy.

Another great feature is that you can easily track ROI too. You can simply set up conversion goals (What people do after they buy and put another snippet of code on things like a “Thank You” page on your website. The logic behind this is that only people who have bought would see your “Thank-You” page.)

Retargeting With Perfect Audience It’s so simple to set up (I have done it for several clients) and takes around 30mins to set a basic campaign up. Your site does need to get approved by the network first and they don’t like Get Rich Quick Schemes and the over areas such as weight loss, gambling etc.

 

We are Averaging 1000%+ ROI!!

From the trials I have been working on both my own sites and those of clients the ROI has average 1000%

There are a couple of companies I recommend using to do your retargeting – these are Perfect Audience and Adroll (I tend to use Perfect Audience but hear good things about Adroll too.)

I’m going to be sharing some real life case studies in later posts so keep tuned!!

Get started ASAP – this is one of the most effective marketing methods I have seen in ages!!

 

 

*Source – Perfect Audience

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.

I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).

My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.

I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)

I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!

If you are really serious about taking your internet marketing to the next level then we should talk!

Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?

Infusionsoft
Webinars
Facebook Ads Marketing
Sales Funnel Creation
High Ticket Programmes
Google Adwords
Info-Product Creation
Membership & Continuity Programmes

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About The Author

Damian Qualter

I have been running my own successful internet based businesses for the last 16 years. I also love helping others start and grow their own businesses online too.I am the author of three Best Selling books (one on creating profitable webinars, another on Facebook Ads retargeting and the 3rd on how to generate leads for local businesses).My areas of expertise (and passion) are in Webinars (live and evergreen), Membership & Continuity Programmes, Infusionsoft, Facebook Ads Marketing, Sales Funnel Creation and Optimisation, creating High Ticket Programmes, Info-Product Creation and Traffic Generation and Conversion.I am also an Infusionsoft Certified Partner, Google Adwords & a Bing Ads Accredited Professional (for my sins!)I have been lucky to have worked in in wide range of industries including: property investment, SEO, PPC, estate agents, coaches and trainers, real estate agents, hotels, letting agents, furnishings, hotels, event management, web design, gifts, student accommodation to name just a few!!If you are really serious about taking your internet marketing to the next level then we should talk!Why not schedule a FREE 1 to 1 “How To Build A Successful Online Business” discovery call today?Infusionsoft Webinars Facebook Ads Marketing Sales Funnel Creation High Ticket Programmes Google Adwords Info-Product Creation Membership & Continuity Programmes

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