Post Webinar Follow Up
This is one of the biggest mistakes I see people make when they’re using webinars is in their business. They often fall short on the post-webinar follow which dramatically can reduce conversions.
In today’s video, I’ll be demonstrating the exact, step by step we use in our post-webinar follow up.
Are You Making The Same Mistake Too?
Traditionally, you’d have your opt-in form, you’d have your reminders to attend the webinar, you’d have your webinar. Most people treat everyone the same. That’s whether they’ve attended or not, the same way, and then they either buy or not at the end.
What we’ve found when we’ve run tests with our audience and for our clients is if we split people after the webinar, we’ll split them into people who’ve attended the webinar and seen the offer, we’ll split them into people who’ve missed the webinar, and people that attended the webinar, but missed early and not seen the offer.
So we can split those into different routes and have a different messaging.
As I’ve said and maintained with lots of these videos that you probably have watched for however long you’ve been following me, it’s so critical to constantly fine-tune your marketing.
This includes your targeting to what people’s behavior and interests are.
So the more we can target our emails to exactly how people have acted. We can then send different messaging to someone who’s attended and seen the offer. Obviously they’ve gone further down the process than someone who’s missed the webinar.
Segmentation Based On Behaviour Is Key To Maximizing Conversions
And what we tend to do when people have missed, we will either not send them a replay, we might try and get them to an encore presentation the following week.
We have found when we tested this with numerous clients over the last three or four years, that this technique can boost conversions by anywhere by 13 to 37% over the traditional linear way of doing it where you’ve just got one sequence whether they’ve attended or not.
This is just literally one technique we use with our clients to help with their post-webinar follow up to help maximize conversions.
We use probably about seven or eight different post-webinar follow up techniques that we stack on top of these to boost conversions up to two or three hundred per cent more than were inclined to start with us.
This Is Just One Of The Many Techniques We Deploy In Our Webinar Campaigns
So if it’s something of interest, and you’re interested in finding out more about how you can start using webinars more effectively.
Maybe if you’ve used webinars before and not had the results you’ve wanted.
Or perhaps you’re just new to webinars and you think it’s a good idea to start them in your business.
We have hosted over 350 webinars in the last three years for clients and for ourselves. So, we know a thing or two about webinars. I’m also very fortunate to have been able to work with some really successful clients. This has highlighted what works and what doesn’t works in their particular webinar campaigns.
The great news is this is really simple to implement if you are already using Infusionsoft
Need Help With Your Webinars?
So if that sounds like of interest to you, all you need to do is click the link below. It’s directly under this video and complete the details.
Hopefully, you’ll be speaking to myself or a member of my team about how we can help you. Firstly, to become more effective with your webinar strategy. Then how to incorporate webinars as an integral part of your lead generation and conversion strategies.