Webinars and Online Events
The biggest successes over the last few years for both me and my clients have been using webinars and online events.
I’m sure you’re busy making plans and getting your business back in gear.
Over the break I’ve been thinking: how can I best support you and move your business forwards? What aspects of marketing and marketing automation do you MOST need to know about?
My answer:
Webinars and Online Events.
Many people in the marketing space are jaded by webinars. A webinar is a lot of work to prepare. It’s hard to get people registered. It’s harder to get them to show up. Attendees are rarely followed up with very well.
If you sell based on trust and expertise, a webinar is still the best way to educate potential clients. Even in 2022.
But you HAVE to do it right. No half measures. The learning curve too can be steep! Nobody hits a home run with their first ever webinar.
This year I’ll be sharing everything I know about
- Planning a successful webinar
- Maximising webinar registration and attendance rates
- Building a system to follow-up with webinar attendees
I’ll be sharing short insights in these weekly emails. Then later in the year there will be an intensive online course, for those who want to skip the learning curve and get hands-on support. Details on that to follow.
So if webinars and online events (e.g. virtual summits) are part of your plans for this year, you’re in the right place. I’ll be sharing everything I know to help you succeed.
