Charrington’s Drinks needed an e-commerce website that they could have more control of, that would give their customers confidence to buy online rather than taking orders over the phone, and one that would present their brand and products to a wider audience than just their close community.
Already National Award Winners, Charrington’s Drinks continue to introduce new ranges to their offerings both to trade and consumers. With three awards in 2019 their drive and focus is relentless.
What we did
The website is built on WordPress with Woocommerce to manage the products. However, there is a slight difference to the usual shop to product process in that we had to be able to showcase the products as well, within their categories Craft Cider, Single Variety Apple Juice and their award-winning Apple Crisps. Therefore, we created a category overview page that you can add to cart from, plus a Quick Buy page that would show all products that you could buy from or open up into the product if needed.
One of the aspects Charrington’s were keen to have was a News and Events feature which would keep up to date with their Awards and the events they are due to attend.
The website also features a Become A Stockist area and information pages about the farm and the apples, themselves.