DNA Veterinary Group
DNA Vetcare Group approached us to rebuild all of their surgery websites, which were not responsive and lacked the functionality required to fast track potential clients. It was also felt that despite having strong organic rankings, the fact that they weren’t responsive would soon impact this. A change in platform and site structure was needed.
DNA Vetcare is a multi-award winning group of independent veterinary surgeries in South London and Kent committed to providing the very best in veterinary care.
What we did
The first part of the project was to do the individual surgery sites, starting with Streatham Hill and finishing with The Animal Clinic.
We then moved onto the London and Kent Vet sites before finsihing with the group site.
We worked closely with the DNA Vetcare group throughout as it required consistent branding, awareness of content duplication and retention of strong SEO.
Alongside this, we had to ensure that each site had its own integration with their Infusionsoft sales funnels and also their individual Google Tags.
All the websites are developed on WordPress and each have adapted plugins configured to perform the functionality required, alongside custom coding.
The London, Kent and DNA Group websites have an interactive map linking directly to surgery profile pages.
At all times we are maximising the opportunity to make contact with the best positioned vet for the prospective or existing client.
Quick view of surgeries
The DNA Vetcare Group website showcases all surgeries under its umbrella, allowing quick access to each of them.
The website also is the main hub for recruitment, both vets and nurses and has an easy to use application process.