Media and Merch
Media & Merch is a virtual press junket, created for reporters, influencers, bloggers, producers, editors and freelancers,.
We were challenged with showcasing products for promotion to to the above audience, giving exposure to both the product(s) and the exhibitor as well as access to guest speakers.
We were also mindful and instrumental of the need to provide integration into Infusionsoft for the management of data collection and correspondence for both sample requests and showcase/event attendance.
What we did
The website is built on WordPress with Infusionsoft integrations.
From requesting samples, reserving places at events or even enquiring about showcasing a product, there is a dedicated Infusionsoft sequence integrated through the website.
As a result this enabled specific automation, ensuring direct response and engagement.
The overall result was a website that displays and manages a schedule of events over a series of dates, an overview of the scheduled product showcases, individual dedicated exhibitor/guest speaker showcase and a repository of the video showcases.
The main feature of the website is the creation of dedicated pages for exhibitors and guest speakers, making sure there is good exposure for the products to showcase and a solid company background for PR use.
Each exhibitor is allocated a scheduled spot and a Zoom link from which initiate the sequences triggered within Infusionsoft.